DACH market entry for companies from outside Europe
Hello.Willkommen in DACH.
Germany doesn’t buy cheaper.It buys trust.
I help companies from outside Europe win clients in Germany, Austria and Switzerland. On the ground, the way this market really works. Not as a broker.
Two markets. Two clocks.
Slow to win. Hard to lose.
Month 0Scroll to start the clock
A fast marketOne meeting, one deal, done. Then the next customer starts from zero.
Illustration based on my experience: 6 to 12 months or more to the first order in DACH.
Who you sell to
One meeting. Eleven people deciding.
In Germany, a typical B2B purchase involves 11 people. Each one has a question. Each one can say no. Source: 6sense, 2025
Lost in translation
What you say. What they hear.
Before they talk price
Your entry visa to German buyers.
Before anyone discusses price, your company gets checked. Every stamp below is a question a German buyer will ask. Missing one ends the conversation.
Since 2024, German companies with 1,000+ employees must check their direct suppliers by law. Supply chain law (LkSG), IHK
supplier
How companies usually enter DACH
Three ways into DACH. Only one starts this month.
Notice periods: § 622 BGB. Ramp-up: new leaders need just over six months on average to break even, Michael Watkins (CIO). Recruiting time comes on top. First orders: my experience, 6 to 12 months or more.
- My networkGerman decision-makers and BVMW, from the first week.
- The German processHow buyers decide, what they check, what they need on paper.
- A local faceMeetings in German, on site, followed up the German way.
- No hiring riskNo notice periods, no recruiting fees, no long contract.
Do you want the DACH market?
Then this is how we work.
- Commission only
- Free pilots
Not my rule. The price of this market.
An honest answer. That saves you money.
Start with the readiness check. It shows what to fix before DACH is worth your budget.
Take the readiness checkI know where you’re coming from. I know where you’re going.
- 21+years in B2B sales, three continents
- 11+years selling in DACH, since 2015
- 400M+euros in revenue supported
Based in Frankfurt. Member of BVMW, the German Mittelstand association. Author of Revenue Reality.
How it works
Three steps. No shortcuts.
- 1Readiness check
Your product, pricing, paperwork and budget, tested against how DACH buys.
- 2Entry plan
Which segments, which companies, which message. Your passport stamps sorted first.
- 3On the ground
I open doors, run the meetings and follow up the German way.
Honest check
Is DACH right for you?
Tap what is true for you today.
Questions
What CEOs ask first.
Do you work on commission only?
No. The real question is a different one: do you want this market?
If you do, look at how DACH works. A purchase involves 11 people, and in my experience the first order takes 6 to 12 months or more. Nobody serious here works that long for free. Not consultants, not sales people, not agencies. That is not my rule. It is how this market prices expertise.
So I work on a monthly retainer, plus a share of revenue once deals flow. If DACH is the market you want, that is the price of entering it properly.
How long until the first order?
In my experience, 6 to 12 months or more, depending on your product, your price level and how ready your paperwork is. Anyone who promises much faster is guessing.
Do you only work with Indian companies?
No. This page is for companies from outside Europe, from India to the US. My Indian roots help when that is where you come from. If your company is based in Europe, skip ahead and book a call directly.
Do we need German speakers in our team?
Not at the start. I handle the German side. Over time, German documents and German support make a real difference.
DACH pays back trust. For years.
30 minutes. An honest view on whether DACH is right for you, and what it takes.
Book a DACH readiness callIn English or German.