- Opening“Hands up: who likes to sell?”Who likes to sell?a fewWho likes to buy?almost all
Stop selling. Help them buy.
- The costThe three most expensive phrases in sales.“Sounds interesting.”€ ???“I’ll get back to you.”€ ???“Just send me an offer.”€ ???
Friendliness is not a buying decision.
- The gameBuying or not?Only words“Let’s stay in touch.”Likes every postReal actionSends his numbersProposes the next meeting
Words show interest. Actions show intent.
- The exerciseYour biggest open offer.Value€ 120,000Said“Sounds great, send it over.”Didnothing yetRealHope
Ask your neighbour: real or hope?
- The checkEight questions, scored in private.Hope0 to 8Gut feeling9 to 16Evidence17 to 24
Everyone left with one question for every offer.
- The closeThree sentences for Monday.“What would need to happen for you to say yes?”“Who else decides besides you?”“Shall we fix the next meeting right now?”
A tree planted in my name in the BVMW Zukunftswald.
Workshops & talks
40+ business owners.One question.
“What did the customer actually do?”
Talks, team sessions and leadership workshops, in German or English. Built on the same method as all my work, so it keeps working after the day.
- 40+business owners at BVMW Last Tuesday, Frankfurt
- 1full day with the BVMW Hessen sales team
- DE · ENheld in German, available in English
Play it yourself
Buying or not? Eight signals.
The game 40+ business owners played on 27 October. Tap what you think each buyer will do.
Words show interest. Actions show intent.
Your sales check
Eight questions. Two minutes.
The worksheet every participant filled in. 3 points only with a real example from the last 30 days. When in doubt, give fewer. Nobody sees your result.
Talk · 27 October 2026
BVMW Last Tuesday, Frankfurt. 40+ business owners.
I was asked to step in for a speaker. No projector, 30 minutes, a room full of entrepreneurs from many industries. Here is how the evening ran.
Team session · 16 October 2026
One day with a sales team. No scripts. Decisions.
The BVMW Hessen sales team, native German speakers selling memberships. I didn’t teach them wording or phone technique. I worked on why the calls weren’t happening.

“Why don’t we call?”
Different excuses. Same behaviour.
Three brakes
- No focus
- No follow-up
- Waiting for motivation
One number
1 conversation per working day.
Over 200 conversations a year, after holidays. Conversations are the currency.
“Nobody is ready. Start anyway.”
Every participant left with a personally signed copy of Revenue Reality.
Formats
Three ways to bring this into your company.
- 30 to 45 minutesTalk
For associations, networks and company events.
Your audience leaves with one question they use on Monday.
- Half or full dayTeam session
For sales teams that know what to do but don’t do it.
Your team leaves with three decisions and a daily routine.
- One dayLeadership workshop
For the CEO and sales leadership.
Your leaders leave knowing which deals are real.
Not a motivation boost. Each format uses the same method I build into sales systems. That is why it keeps working after the day.
Want this for your team or your event?
30 minutes to talk about your audience, your goal and the right format.
Book a 30-minute callIn German or English.
